From the time we were young, Americans have always wanted, and reveled in praise, acclaim, and rewards for their achievements. Today, and as adults, we get this from our occupations, activities and hobbies, and social media. No, I’m not talking about getting 350 likes on your latest profile picture or status update. I want to discuss badges.
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Badges are little “medals” customers can win through being at your business, working with you, or buying your product. They are most notably known about through Foursquare, can be a great addition to your marketing plan. While yes, they provide no real world reward, the meaningless internet prize is psychologically attached to praise and a pat on the back. Given the psychological attachment, what can badges do for your website or business? Well, a great deal.
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Badges offer incentive, which in turn, offers customers to keep returning to you. Facing the facts: every customer wants to be a regular, because that promises they get the VIP treatment. Businesses like having a steady flow of customers. Lastly, the badge being offered at the business offers a reward to the consumer. Badges are often also connected to the customer’s social media profiles, which encourages more and more people to at the very least, look into your business. This provides rewards for all parties, so in the ends I’d say it’s a win-win!
