Hey Guys, So this week we are going to discuss the different type of assets you can use in your video. Assets are very important, they help your viewer connect with your product or service.
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[bra_highlight style=’highlight1′]THE MOST IMPORTANT ASSET IS YOUR LOGO![/bra_highlight]
I know it seems kind obvious, but we have worked with people who didn’t have one! If you can get the PSD or the AI file that is even better. Assets change for each type of service or product you’re trying to sell.
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Say you’re trying to bring people into your office, pictures of your office work great. Next time someone drives by your office, they will remember your video. Or if they are looking for your office, they will already know what it looks like. You could do a picture of the owner, or other office staff. A video screen share is a great asset and an awesome way show someone how to use a service. A picture of the product you’re selling is a necessity. Just think of any asset you can offer that would capture the views attention, or drive an emotional response.
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Don’t worry, you do not need to fill up your whole video with your own assets. There are millions of stock pictures and videos to fill the empty spaces.
