The 2013 Online Video Marketing Survey and Business Video Trends Report recently published by the Web Video Marketing Council indicated several opportunities for businesses to employ video content in their operations. Many are already using video as part of their email marketing, advertising, and lead generation efforts. However, one overlooked audience to address: your employees.
Only 28% of surveyed respondents said their companies utilized video for “training and employee communications.” In terms of integrating video within email marketing, findings show a growing comfort towards corporate communications (41% of respondents). 15% of respondents found high efficacy in producing general HR communication videos while 14% found producing “Employee Benefits Communications” to be very beneficial.
1) Benefits Programs
http://vimeo.com/72358079
Let’s face it…some technical policies are really difficult to explain and understand in plain English. A clear and compelling explainer video can reduce uncertainty and anxiety among employees who may not be fully aware of all the implications. These offerings build value and trust in the business as you truly look out for your workers. Check out the above selection covering disability insurance for The Hartford (courtesy of Flimp Media).
2) Training, Orientation, Onboarding
Materials produced for training purposes need not only apply to new employees. You can create an entire archive aimed at continuing education for newbies all the way to senior executives. On top of actual job training demonstrations, consider creating:
Content like this clearly defines the internal processes of the company. Hiring spokespeople is up to you although I personally recommending using as much existing company talent as possible on camera. Depending on the video’s purpose, you can call upon employees of all levels and departments to explain intricacies they understand. Their active participation creates greater engagement with the education process while fostering a greater sense of collective inclusion.
3) Recaps
Video serves as excellent way to summarize happenings to individuals, groups, and the company as a whole. Consider highlighting important achievements, distinctions, or takeaways. If you’re feeling up to task, complement text-heavy reports with video rundowns. These items can serve dual purposes in external and internal information sharing.
There are dozens of ways to effectively incorporate video into your internal communications. Trends illustrated by the Web Marketing Video Council point to greater adoption of these practices into next year. Remember that video is often for others but also for ourselves.
