The newest social media platform has taken off exceptionally well, and some companies are finding success marketing through Vine to Millennials, the up and coming generation. What is it really costing, though?
It’s 2013, in case anyone had any question. Millennials are coming pretty dang close to ruling the world, instant gratification has become the norm, and a recent study has proven that the average person has an attention span of 8 seconds. With all that going on, how is a company to market themselves to today’s consumer? Video, of course. In this case, specifically Vine.
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Less than a year ago, Vine was launched. [bra_highlight style=’highlight1′]The newest social media platform has taken off like a rocket[/bra_highlight], and is only expected to keep growing. With the average Vine video running at 6 seconds, it can happily please everyone and their goldfish-like attention spans. Companies like Lowe’s, Trident, and GE all have Vines. And guess what? They’re doing it right.
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It’s easy for great (or atrocious) Vines to blow up and go viral. Clocking in with a 6.5 second cap, it isn’t like any precious time has been wasted. (And let’s face it, we’re usually procrastinating, waiting for the subway, or waiting at the doctor’s, or in line at the RMV.) The neat, quick, little package Vines are presented in is very appealing, and allows a video to hit millions of viewers – especially when paired with some hashtags.
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Sounds pretty perfect, right? Perhaps, but there are quite a few things to consider. First and foremost, your message. While elevator pitches are amazing, and definitely fall into today’s craving for bite-sized everything, 6.5 seconds is cutting it close. Audio is often rushed, making it challenging to hear the message. In the age of information and instant gratification, this often causes companies to post multiple times in order to get their point across. That being said, who wants to see a bunch of Vines (however cute or hilarious they might be) from X company discussing their next blowout sale with rapid dialogue in order to fit into the miniscule timeframe? That kind of redundancy on my home page would certainly make me unfollow.
