Speaking on Camera Doesn’t Need to Be Scary
We all know speaking on camera can be nerve-wracking. How you convey your message can impact its reception, the overall video’s quality, the viewing experience, and the brand you represent. Here…
3 Tips on Scripting Ideas & Hooks for Your Videos
A thought comes to you in the middle of the night or in the shower or during one of your endless meetings. You jot down details and rudimentary designs. It all…
Three Themes for Understanding YouTube Analytics
Sorting through the numbers and charts of your YouTube Analytics dashboard may seem like a daunting task for the neophyte video marketer. After all, you’re likely aiming to identify patterns…
10 Ways to Use Video Marketing for Nonprofits
Video marketing for nonprofits has never been more accessible. Entry and access barriers have been reduced due to innovations in production technology, hosting, editing, and distribution. Yet obstacles still exist for…
How to Make Videos Quickly: Step Aside (Tip #6)
Restraint is a fundamental aspect of patience. We (the royal we) get so caught up with pre-conceived notions of what's cool or what's compelling that we misjudge the value of our…
Leadership Advice from Oscar-Nominated Directors (2016)
Here are our favorite pieces of wisdom from this year's field: Pride, Ego, Hubris "Nothing is funnier than confidently doing the wrong thing." - Adam McKay …
How to Make Videos Quickly: Learn to Improvise (Tip #5)
There are few more terrifying moments than the sudden realization that you're losing control of a situation. Rather than shrinking back in fear, embrace this uncertainty. You may end up…
How to Make Videos Quickly: Build Your Own Studio (Tip #4)
Next in our series of tips for creating videos quickly, the idea that you should build your own studio. This notion may seem unfeasible for certain small businesses, solopreneurs, or…
How to Make Videos Quickly: Perfect a Format (Tip #3)
Here’s where we get into a battle of semantics. Is it a template? Is it a format? What's the difference? For these purposes, we’ll equate a “template” to a…
How to Make Videos Quickly: Lead Efficiently (Tip #2)
ReelSEO’s Andy Smith highlights a common problem plaguing projects: organizational bureaucracy. Exhaustive scrutiny by a large chain-of-command can stall video initiatives meant to capitalize on moments. Perhaps there are too many “chefs in the…