Three Themes for Understanding YouTube Analytics
Sorting through the numbers and charts of your YouTube Analytics dashboard may seem like a daunting task for the neophyte video marketer. After all, you’re likely aiming to identify patterns…
10 Ways to Use Video Marketing for Nonprofits
Video marketing for nonprofits has never been more accessible. Entry and access barriers have been reduced due to innovations in production technology, hosting, editing, and distribution. Yet obstacles still exist for…
How to Make Videos Quickly: Step Aside (Tip #6)
Restraint is a fundamental aspect of patience. We (the royal we) get so caught up with pre-conceived notions of what's cool or what's compelling that we misjudge the value of our…
Leadership Advice from Oscar-Nominated Directors (2016)
Here are our favorite pieces of wisdom from this year's field: Pride, Ego, Hubris "Nothing is funnier than confidently doing the wrong thing." - Adam McKay …
How to Make Videos Quickly: Learn to Improvise (Tip #5)
There are few more terrifying moments than the sudden realization that you're losing control of a situation. Rather than shrinking back in fear, embrace this uncertainty. You may end up…
How to Make Videos Quickly: Build Your Own Studio (Tip #4)
Next in our series of tips for creating videos quickly, the idea that you should build your own studio. This notion may seem unfeasible for certain small businesses, solopreneurs, or…
How to Make Videos Quickly: Perfect a Format (Tip #3)
Here’s where we get into a battle of semantics. Is it a template? Is it a format? What's the difference? For these purposes, we’ll equate a “template” to a…
How to Make Videos Quickly: Lead Efficiently (Tip #2)
ReelSEO’s Andy Smith highlights a common problem plaguing projects: organizational bureaucracy. Exhaustive scrutiny by a large chain-of-command can stall video initiatives meant to capitalize on moments. Perhaps there are too many “chefs in the…
How to Make Videos Quickly: Define Timeliness (Tip #1)
The speed your industry’s marketing communications affects the speed of your production. This turnover period forces you to assess your current capabilities compared to the projected demands and consumption habits of your audiences.…
Three Reasons Why Storyboarding Improves Your Business Videos
Storyboarding is an oft-forgotten module of pre-production that many businesses partially explore or completely disregard. After all, it's all about the ends and not the means, right? You might be…