How to Make Videos Quickly: Build Your Own Studio (Tip #4)
Next in our series of tips for creating videos quickly, the idea that you should build your own studio. This notion may seem unfeasible for certain small businesses, solopreneurs, or…
How to Make Videos Quickly: Perfect a Format (Tip #3)
Here’s where we get into a battle of semantics. Is it a template? Is it a format? What's the difference? For these purposes, we’ll equate a “template” to a…
How to Make Videos Quickly: Lead Efficiently (Tip #2)
ReelSEO’s Andy Smith highlights a common problem plaguing projects: organizational bureaucracy. Exhaustive scrutiny by a large chain-of-command can stall video initiatives meant to capitalize on moments. Perhaps there are too many “chefs in the…
How to Make Videos Quickly: Define Timeliness (Tip #1)
The speed your industry’s marketing communications affects the speed of your production. This turnover period forces you to assess your current capabilities compared to the projected demands and consumption habits of your audiences.…
Three Reasons Why Storyboarding Improves Your Business Videos
Storyboarding is an oft-forgotten module of pre-production that many businesses partially explore or completely disregard. After all, it's all about the ends and not the means, right? You might be…
Five Tips for Scripting Your First Video
Either you, your colleagues, or your boss (or some combination) is leading the integration of video into your marketing mix this year. Congratulations, you’re tasked with the exciting and…
Our New Year’s Video Marketing Resolutions for 2016
We say farewell to a wonderful year and greetings to the triumphs ahead. 2015 treated us well but we now look forward. Here are our New Year's video marketing resolutions for…
How These Young Professionals Used Video for Networking
What do you find at a holiday networking event? Obvious answers are tinsel, hors d' oeuvres, and refreshments. Well, what about confetti, glittery backdrops, fake Franklins, and light sabers? Two…
How to Use Video at Local Networking Events
Networking sucks sometimes. Eavesdropping or jumping in random conversation may feel inopportune, gauche, or awkward especially if you’re a newcomer. What you may find helpful is a stepping stone –a catalyst –…
5 Inbound Video Marketing Lessons from HubSpot’s Certification Series
For content marketers looking to implement an inbound video marketing strategy/series, look towards HubSpot as a leading example. Full disclosure: I'm not a HubSpot customer nor am I on their payroll. I…