4 Video Marketing Truths That Suck to Hear
There is a stinging sensation that accompanies the sudden realization of “Oh, I’ve made a huge mistake.” It’s universally unpleasant. Your pride takes a hit. Your bottom line may as…
8 Video Marketing New Year’s Resolutions in 2015
Happy New Year! 2015 is shimmering with exciting potential for personal and financial growth. Many companies large and small will be honing their video marketing crafts throughout the year and…
How to Pick a Location for Your Video
For film and videography professionals, an extraordinary amount of time and labor is invested in finding the right location for each scene. These pros spend countless hours visiting, photographing, and…
6 Ways To Get More Out of Your Smart Phone Video Production
It’s no surprise that almost every marketer’s explored smart phone video production and mobile storytelling capabilities . This handy tool has eased some of the entry barriers to video…
Your Video Marketing Strategy Starts With A Question
There’s a “simple” question that stands between you and video marketing success. It’s a question that should echo before each and every video you make. It’s simple in the fact…
7 Video Marketing Mistakes That Annoy Your Viewers
You’ve spent an excruciating amount of time mapping your video marketing strategy. You’ve spent even more time planning, producing, and polishing your latest piece. The moment has come. You’re rolling…
Video Marketing Lessons from the “Most Important ‘Sexy’ Model Video Ever”
Save the Children USA just premiered its "Most Important 'Sexy' Video" and it's another excellent example of nonprofit YouTube marketing that's thought-provoking entertainment. There aren't any dazzling special effects or…
Is This Giant Game of Jenga Branded Video Content Done Right? Yes.
Awesome video alert: Cat® Products launched their captivating take on Jenga as part of their #BuiltForIt campaign. Shot in a Caterpillar testing facility in Illinois, this two-and-half minute piece called…
Texting While Driving: A Video Marketing Breakdown
Here's your challenge: develop and produce an integrated traffic safety video marketing campaign aimed at changing a very dangerous habit. It's not drugs or alcohol. It's not unprotected sex or…
Not Your Grandmothers’ Average Video
Vodafone's latest entry in their #Firsts series is a wonderful example of powerful branded storytelling and cohesive video marketing. Launched less than a week ago as of mid-April 2014, the…