Texting While Driving: A Video Marketing Breakdown
Here's your challenge: develop and produce an integrated traffic safety video marketing campaign aimed at changing a very dangerous habit. It's not drugs or alcohol. It's not unprotected sex or…
Not Your Grandmothers’ Average Video
Vodafone's latest entry in their #Firsts series is a wonderful example of powerful branded storytelling and cohesive video marketing. Launched less than a week ago as of mid-April 2014, the…
Storytelling Lessons from “Most Shocking Second a Day” Video
This powerful piece of storytelling transplants the ongoing conflict in Syria to a Western setting. Politics aside, this video - under the direction of Save The Children, a worldwide nonprofit…
A Storytelling Master Class Inside a Whiskey Glass
This stirring ad from Bell's Whisky has been making waves in marcomm circles for all the right reasons. What struck me was the simplicity of the video's execution; while many…
Using Animation Inside Of A Live Action Video
Whats up everyone, I wanted to talk to you this week about a video we just completed and walk you through the processes and learning experiences we had while working…
Video Marketing Tips – The Best Explainer Videos
So, you might be asking yourself "what is the best explainer video?". To answer that question we need to first start off with "what is an explainer video?". In this…
Jean Claude Van Damme doing the splits above two Volvo trucks
Five Video Marketing Lessons from Jean-Claude Van Damme and Volvo
Volvo's latest branded video featuring action movie icon Jean-Claude Van Damme doing the splits while suspended above two trucks has taken the internet by storm. The results have been astounding:…