Video marketing for nonprofits has never been more accessible. Entry and access barriers have been reduced due to innovations in production technology, hosting, editing, and distribution. Yet obstacles still exist for…
Restraint is a fundamental aspect of patience. We (the royal we) get so caught up with pre-conceived notions of what's cool or what's compelling that we misjudge the value of our…
There are few more terrifying moments than the sudden realization that you're losing control of a situation. Rather than shrinking back in fear, embrace this uncertainty. You may end up…
Next in our series of tips for creating videos quickly, the idea that you should build your own studio. This notion may seem unfeasible for certain small businesses, solopreneurs, or…
Here’s where we get into a battle of semantics. Is it a template? Is it a format? What's the difference? For these purposes, we’ll equate a “template” to a…
ReelSEO’s Andy Smith highlights a common problem plaguing projects: organizational bureaucracy. Exhaustive scrutiny by a large chain-of-command can stall video initiatives meant to capitalize on moments. Perhaps there are too many “chefs in the…
The speed your industry’s marketing communications affects the speed of your production. This turnover period forces you to assess your current capabilities compared to the projected demands and consumption habits of your audiences.…
For some combination of reasons – budget, availability, timing – your company’s decided to rely on you and a team of bright-eyed do-gooders (re: millenials) to make a video or…
There is a stinging sensation that accompanies the sudden realization of “Oh, I’ve made a huge mistake.” It’s universally unpleasant. Your pride takes a hit. Your bottom line may as…
Thank you page videos are opportunities to engage already-invested visitors beyond a routine confirmation message. For you daring marketers using videos on your landing pages, creating videos for your thank…