This is an in depth series on video marketing: Budget, Style, and Concept. Pre-Production (coming soon) Production (coming soon) Marketing (coming soon) INTRO Look around the interwebs and you'll quickly…
A thought comes to you in the middle of the night or in the shower or during one of your endless meetings. You jot down details and rudimentary designs. It all…
Here’s where we get into a battle of semantics. Is it a template? Is it a format? What's the difference? For these purposes, we’ll equate a “template” to a…
ReelSEO’s Andy Smith highlights a common problem plaguing projects: organizational bureaucracy. Exhaustive scrutiny by a large chain-of-command can stall video initiatives meant to capitalize on moments. Perhaps there are too many “chefs in the…
There is a stinging sensation that accompanies the sudden realization of “Oh, I’ve made a huge mistake.” It’s universally unpleasant. Your pride takes a hit. Your bottom line may as…
There comes a time when a small business decides to forge its own video marketing destiny. Maybe the organization has been burned by lackluster outsourcing and exorbitant budgets. Maybe the…
For film and videography professionals, an extraordinary amount of time and labor is invested in finding the right location for each scene. These pros spend countless hours visiting, photographing, and…
It’s no surprise that almost every marketer’s explored smart phone video production and mobile storytelling capabilities . This handy tool has eased some of the entry barriers to video…
There’s a “simple” question that stands between you and video marketing success. It’s a question that should echo before each and every video you make. It’s simple in the fact…
You’ve spent an excruciating amount of time mapping your video marketing strategy. You’ve spent even more time planning, producing, and polishing your latest piece. The moment has come. You’re rolling…