How to Make Videos Quickly: Perfect a Format (Tip #3)
Here’s where we get into a battle of semantics. Is it a template? Is it a format? What's the difference? For these purposes, we’ll equate a “template” to a…
How to Make Videos Quickly: Lead Efficiently (Tip #2)
ReelSEO’s Andy Smith highlights a common problem plaguing projects: organizational bureaucracy. Exhaustive scrutiny by a large chain-of-command can stall video initiatives meant to capitalize on moments. Perhaps there are too many “chefs in the…
4 Video Marketing Truths That Suck to Hear
There is a stinging sensation that accompanies the sudden realization of “Oh, I’ve made a huge mistake.” It’s universally unpleasant. Your pride takes a hit. Your bottom line may as…
How to Avoid a Meltdown When Filming Videos in Your Office
There comes a time when a small business decides to forge its own video marketing destiny. Maybe the organization has been burned by lackluster outsourcing and exorbitant budgets. Maybe the…
How to Pick a Location for Your Video
For film and videography professionals, an extraordinary amount of time and labor is invested in finding the right location for each scene. These pros spend countless hours visiting, photographing, and…
6 Ways To Get More Out of Your Smart Phone Video Production
It’s no surprise that almost every marketer’s explored smart phone video production and mobile storytelling capabilities . This handy tool has eased some of the entry barriers to video…
Your Video Marketing Strategy Starts With A Question
There’s a “simple” question that stands between you and video marketing success. It’s a question that should echo before each and every video you make. It’s simple in the fact…
7 Video Marketing Mistakes That Annoy Your Viewers
You’ve spent an excruciating amount of time mapping your video marketing strategy. You’ve spent even more time planning, producing, and polishing your latest piece. The moment has come. You’re rolling…
Is This Giant Game of Jenga Branded Video Content Done Right? Yes.
Awesome video alert: Cat® Products launched their captivating take on Jenga as part of their #BuiltForIt campaign. Shot in a Caterpillar testing facility in Illinois, this two-and-half minute piece called…
Texting While Driving: A Video Marketing Breakdown
Here's your challenge: develop and produce an integrated traffic safety video marketing campaign aimed at changing a very dangerous habit. It's not drugs or alcohol. It's not unprotected sex or…