A Quick Guide to Directing Your Co-Workers
For some combination of reasons – budget, availability, timing – your company’s decided to rely on you and a team of bright-eyed do-gooders (re: millenials) to make a video or…
4 Video Marketing Truths That Suck to Hear
There is a stinging sensation that accompanies the sudden realization of “Oh, I’ve made a huge mistake.” It’s universally unpleasant. Your pride takes a hit. Your bottom line may as…
8 Tips for Effective Thank You Page Videos
Thank you page videos are opportunities to engage already-invested visitors beyond a routine confirmation message. For you daring marketers using videos on your landing pages, creating videos for your thank…
Advice on Improving Your Video Marketing Strategy from Wistia’s Chris Savage
INT. THEATER #1, REVERE HOTEL - AFTERNOON Hands strike key strokes across a sea of Apple laptops. Small paper bags crunch and crinkle. Gentle conversation is shared at barely a…
How to Avoid a Meltdown When Filming Videos in Your Office
There comes a time when a small business decides to forge its own video marketing destiny. Maybe the organization has been burned by lackluster outsourcing and exorbitant budgets. Maybe the…
How “Videos in Playlists” Helps Your YouTube Marketing
In addition to Cards, YouTube has rolled out a new analytics feature, videos in playlists, for creators to better understand the reach of their videos. Currently a general metric,…
How YouTube Cards Can Help Your Video Marketing
Our dear friends, YouTube Annotations, are going on a trip to Belize in the near future. Cards have been introduced as an “evolution” of Annotations according to Muli Salem, YouTube Product…
Your Video Marketing Strategy Needs Context
Content is king...or is the customer king? Maybe context is queen or another member of royalty (though as an American, I thought we rebelled against such governments hundreds of years ago because…
8 Video Marketing New Year’s Resolutions in 2015
Happy New Year! 2015 is shimmering with exciting potential for personal and financial growth. Many companies large and small will be honing their video marketing crafts throughout the year and…
6 Ways To Get More Out of Your Smart Phone Video Production
It’s no surprise that almost every marketer’s explored smart phone video production and mobile storytelling capabilities . This handy tool has eased some of the entry barriers to video…